Reviewed by: Jimmy Smith
In the ever-changing world of digital marketing, it is crucial to stay updated with the latest trends. Fortunately, there are various digital marketing apps available that can help streamline campaigns and simplify the measurement of ROI. By utilizing these tools, marketers can excel in their marketing efforts. Similar to how an architect wouldn't use a dull pencil for their designs, it is essential to avoid outdated methods in digital marketing. Whether it involves content creation, ad campaign management, or navigating search engines, the right app can make a significant impact. In this article, we will explore essential digital marketing apps that should be in every marketer's toolkit. So, let's delve into these apps and learn how they can optimize and simplify your digital marketing strategy. Welcome to the world of digital marketing, where everything you need is just a tap away.
ClickUp offers a range of impressive features that streamline your team's project management process. With tools like ClickUp Docs and ClickUp Whiteboards, collaboration and alignment are easily achieved. ClickUp Views provides a visual representation of your team's progress, allowing you to eliminate unnecessary steps and focus on your goals.
ClickUp Dashboards ensure that everyone is well-informed by linking tasks to your roadmap and go-to-market strategies.
Additionally, ClickUp offers content calendar templates, as well as the Digital Marketing Action Plan Template, to help businesses stay competitive in the digital age. However, one potential drawback is the initial learning curve for new users.
ClickUp's pricing options include a free forever plan, as well as paid plans ranging from $7/month to enterprise pricing. The ClickUp AI feature is available for $5 per Workspace member per month on all paid plans.
Buffer is a popular app known for its social scheduling capabilities. Primarily used for scheduling updates across multiple social media accounts such as Twitter, Facebook, LinkedIn, Instagram, and Pinterest.
This app also provides the added feature of tracking the performance of each post.
The latest version of the iOS app even allows for sharing and scheduling within other popular apps like Safari. Buffer offers a range of subscription plans, including a free option, as well as Pro ($15/month), Small Business ($99/month), Medium Business ($199/month), and Large Business ($399/month) plans.
Hootsuite offers several notable features, including an integrated social media calendar that helps teams stay synchronized and informed. It also allows users to view and manage multiple social media channels simultaneously, making it easier to handle content and reschedule deadlines according to available resources. Additionally, Hootsuite incorporates a generative social media AI that assists in creating content for posts.
However, there are a few limitations to consider. Some users may find the all-inclusive dashboard to be cluttered, especially if they prefer individualized views.
Hootsuite offers different pricing plans. The Professional plan costs $99 per month, the Team plan is priced at $249 per month, and the Business plan is available for $739 per month.
The Facebook Pages Manager app is a handy tool for managing your Facebook business page. With various features like posting, commenting, and replying to private messages, it helps streamline your page management tasks. You can also make changes to your page details, images, and track statistics using this app. The best part is, it's completely free to use.
Planoly offers several great features to enhance your Instagram marketing. One of its standout features is the "Link in Bio" functionality, which allows you to add links to your Instagram posts. This is incredibly helpful for businesses looking to drive traffic to their website or promote specific products.
Additionally, Planoly has integrated a TikTok video planner, allowing you to conveniently schedule and manage your TikTok content within the app. This is a fantastic feature for businesses and influencers who are leveraging TikTok as part of their marketing strategy.
Furthermore, Planoly makes cross-posting between platforms a breeze. You can easily share your TikTok videos on YouTube shorts, expanding your reach and maximizing your content's visibility.
In terms of pricing, Planoly offers three different plans. The Starter Plan starts at $13 per month, the Growth Plan is priced at $23 per month, and the Professional Plan costs $43 per month. Depending on your specific needs and budget, you can choose the plan that best aligns with your goals and resources.
The Facebook Ads Manager App is a useful tool for managing and monitoring your Facebook and Instagram advertising campaigns directly from your phone. It allows you to easily keep track of your campaigns, adjust schedules and budgets, create and monitor Facebook ads, and receive notifications, all from the convenience of your hand. This app is free and ensures that you can efficiently manage your ad spend and campaign performance no matter where you are.
Sprout Social offers some great features such as a smart inbox for efficiently handling requests, an asset library with dual-view for easy asset management, and robust analytics, social listening, and monitoring features. It also simplifies external collaboration. However, some limitations of Sprout Social include its expensive pricing for small-sized agencies, the lack of grouping functionality for posts in the calendar, and the absence of drag-and-drop functionality in the calendar. The pricing options for Sprout Social include Standard at $249/month, Professional at $399/month, Advanced at $499/month, and Enterprise with pricing available upon request.
The main features of MailChimp include its ability to create landing pages and optimize lead generation. It also helps streamline the process of building email lists and executing campaigns. Additionally, MailChimp includes social media management tools and can also be used as a customer relationship management (CRM) software. It centralizes customer information and supports customer grouping based on their interests.
However, there are some limitations to using MailChimp. Users have to create their own templates, which may require additional time and effort. The interface of MailChimp can also be perceived as clunky and unintuitive for some users. Furthermore, MailChimp may not be suitable for managing sales, support, or other customer interactions proactively.
In terms of pricing, MailChimp offers a Free option as well as paid plans. The Free plan includes basic features, while the Essentials plan costs $13 per month, the Standard plan costs $20 per month, and the Premium plan costs $350 per month.
The Grammarly Keyboard is like having a personal proofreader on hand to ensure that your emails and marketing posts are error-free. With this app, you can use a unique keyboard that automatically checks your writing for spelling and grammar mistakes. By identifying and correcting these errors, it assists in refining your writing skills over time. The best part is, this marketing tool is free of charge and compatible with any application on your smartphone.
If you want to effectively use digital marketing, it's essential to track your results. This means keeping tabs on who is interacting with your content, how long they stay, and where they leave your website. Thankfully, Google Analytics has a mobile app that allows you to easily monitor all of these metrics on your phone. With this app, you can stay up-to-date with your business metrics while on the move. Best of all, it's free and provides detailed reports and insights about your website, target audiences, and digital marketing strategies.
